Health Care Reform: Seizing the Moment and Shaping the Message

Publication Date: November 2008

Publisher: Clearinghouse Review: Journal of Poverty Law and Policy; Sargent Shriver National Center on Poverty Law

Author(s): John Bouman; Robert Crittenden

Research Area: Health

Keywords: communications; health care; health care reform

Type: Report

Coverage: United States


Health care reform has been a prominent issue in the electoral campaign. A consensus is that the current system offers too little coverage for too much money. But proposals to improve the system can easily sink into a political and rhetorical quagmire. Nonetheless, ensuring that every American has access to health care has become a core moral value for voters. Advocates should tap into this value system and frame their messages to avoid the barriers that have blocked past reform efforts.